Don't look down [semiconductor business economy]

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Don't look down [semiconductor business economy]

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The article discusses recession is already hitting the semiconductor business but tight capacity might mean a rapid turnaround in fortunes. The semiconductor business can manoeuvre itself into having a bad year in a good economy. But when it's a bad economy, the chip business has to work hard to not fall into recession. Most of the problem lies in chip pricing. The unit shipments of integrated circuits (ICs) have shrunk year-on-year only twice. Once was in 1985 when the general economy was in rude health; the second was 2001 when GDP growth slipped below 3 per cent. The problem is that the value of the industry has fallen more often because pricing slips out of control during recessions.

Inspec keywords: semiconductor industry; economic indicators; integrated circuit economics; pricing

Other keywords: chip business; GDP growth; integrated circuits; semiconductor industry; semiconductor business economy; chip pricing

Subjects: Financial management; Production facilities and engineering; Marketing and sales; Economics; Administration and management; Semiconductor industry; Semiconductor integrated circuits

http://iet.metastore.ingenta.com/content/journals/10.1049/et_20082104
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