When luxury car maker Jaguar. launches its brand new XF model into the world market this month the vehicle will sport the Bowers & Wilkins badge prominently on the inside. Bowers & Wilkins has supplied the car's loudspeakers and, for Jaguar, the audio system inside the vehicle is a key selling point. This creative union between two historic companies - born out of their relationship as members of the UK's Automotive Engineering Society - represents a new level of groundbreaking car design. The interior of the XF has been developed around the needs of the audio system, making it the first vehicle to put the sound system at the heart of the design.