The magic roundabout
The UK Government is keen to hail the success of technology businesses centred around London's Old Street area, known as 'Silicon Roundabout'. Many of these businesses are web 2.0 and social media based with one or two notable exceptions. As such, they have very different experiences obtaining funding. GPEG is one of very few hardware technology companies based in London, and is the largest developer of electronic displays for gaming, consumer and professional market.