http://iet.metastore.ingenta.com
1887

After all: Forgotten art of reading between the airlines

After all: Forgotten art of reading between the airlines

For access to this article, please select a purchase option:

Buy article PDF
$19.95
(plus tax if applicable)
Buy Knowledge Pack
10 articles for $120.00
(plus taxes if applicable)

IET members benefit from discounts to all IET publications and free access to E&T Magazine. If you are an IET member, log in to your account and the discounts will automatically be applied.

Learn more about IET membership 

Recommend Title Publication to library

You must fill out fields marked with: *

Librarian details
Name:*
Email:*
Your details
Name:*
Email:*
Department:*
Why are you recommending this title?
Select reason:
 
 
 
 
 
Engineering & Technology — Recommend this title to your library

Thank you

Your recommendation has been sent to your librarian.

In an airline slogan, not just every word but every letter should be clear and devoid of second meanings and unintended puns. Whereas some airlines' advertising slogans do not make much sense, others are plain scary.

http://iet.metastore.ingenta.com/content/journals/10.1049/et.2011.0415
Loading

Related content

content/journals/10.1049/et.2011.0415
pub_keyword,iet_inspecKeyword,pub_concept
6
6
Loading
This is a required field
Please enter a valid email address