Book interview: Keith Goffin

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Book interview: Keith Goffin

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Designing new products is no longer just about 'blue-sky thinking'. Nick Smith talks to Keith Goffin, co-author of 'Innovation Management', to find out what other factors should be addressed to ensure you stand out from the crowd.

http://iet.metastore.ingenta.com/content/journals/10.1049/et.2011.0338
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