Who owns the brand?

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Who owns the brand?

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Published

Counterfeiting has been around for millennia, but technology and globalisation mean that it now poses greater threats to the manufacturer than ever before. The article looks on the growing challenge of avoiding counterfeiters.

Inspec keywords: marketing; fraud; industrial property

Other keywords: counterfeiting; brand ownership

Subjects: Legal aspects; Marketing and sales

http://iet.metastore.ingenta.com/content/journals/10.1049/et.2010.1112
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