The rise of Skoda [automotive]

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The rise of Skoda [automotive]

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Published

In an ultra-competitive industry suffering from chronic overcapacity, the article discusses how Skoda managed to become UK's best-loved cars. It presents the rise and fall of Skoda during the economic downturn.

Inspec keywords: automobile industry; management science; business continuity

Other keywords: economic downturn; automobile industry; Skoda; management issues

Subjects: Organisational aspects; Automobile industry; Management issues

http://iet.metastore.ingenta.com/content/journals/10.1049/et.2009.1902
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