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The death of triple play

The death of triple play

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The article deals with the death of triple play - an emerging media strategy which was based on the theory that consumers would prefer to receive telephony, broadband, and content-on-demand services from a single supplier. This model is being threatened by companies that are supplying content over the Internet.

http://iet.metastore.ingenta.com/content/journals/10.1049/et.2009.1104
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