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Forging a link between the convenient online world and the hands-on world of real shops is the aim of Microsoft's latest technology showcase, the Retail Experience Centre (REC). Hidden in the company's Redmond, Washington campus, this full-size replica of a typical 'big box' retailer houses technologies that Microsoft hopes will be at the heart of successful 21st century shops.

Inspec keywords: retail data processing

Other keywords: big box retailer houses technologies; Retail Experience Centre; convenient online world; shopping machine; Microsoft

Subjects: Retailing and distribution computing

http://iet.metastore.ingenta.com/content/journals/10.1049/et.2009.1100
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