A website for Colditz

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A website for Colditz

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The main objective of the website for the Castle and Town of Colditz is to attract visitors to the town and so contribute to the local economy. There is a virtual tour of the town and its castle, instructions how to get there, where to stay and what else there is to see in the region. If there is a general lesson applicable to most websites, it is the need to have a very clear set of objectives from the outset. The Colditz website is meeting its objectives and is proving a useful adjunct to more conventional means of marketing of the town.

Inspec keywords: marketing; management; information resources

Other keywords: objectives; virtual tour; website; Colditz; local economy; marketing management

Subjects: Marketing and sales; Administration and management; Information networks

http://iet.metastore.ingenta.com/content/journals/10.1049/em_20010408
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