Orange alert [mobile virtual network operators]

Orange alert [mobile virtual network operators]

For access to this article, please select a purchase option:

Buy article PDF
(plus tax if applicable)
Buy Knowledge Pack
10 articles for $120.00
(plus taxes if applicable)

IET members benefit from discounts to all IET publications and free access to E&T Magazine. If you are an IET member, log in to your account and the discounts will automatically be applied.

Learn more about IET membership 

Recommend Title Publication to library

You must fill out fields marked with: *

Librarian details
Your details
Why are you recommending this title?
Select reason:
Communications Engineer — Recommend this title to your library

Thank you

Your recommendation has been sent to your librarian.

The article looks at the growing phenomenon of mobile virtual network operators (MVNOs) and its impact on the cellular establishment. In the strange new world of MVNOs, the unconventional is practically the norm in more than one sense. One of the ways in which the MVNO concept breaks away from conventionalism is by allowing companies with little or no background in telecoms to become a telecoms supplier. As its name indicates, a "virtual" network operator does not own what for any other traditional operator is its most precious asset - a network. Whenever a new MVNO decides to start competing in a market generally dominated by a few established players, it has no choice but to partner with one of them in order to buy the airtime at wholesale rates that it then resells to its subscribers. The degree of success - or failure - awaiting every MVNO entrant depends, to a great extent, on how well the company negotiates the terms of its contract with the incumbent of choice. The article takes as an example the launch of the easyMobile MVNO.

Related content

This is a required field
Please enter a valid email address