Claude Shannon's pioneering work quantified the performance limits of communications systems operating over classic wireline Gaussian channels. However, his source and channel coding theorems were derived for a range of idealistic conditions, which may not hold in low-delay, interactive wireless multimedia communications. Firstly, Shannon's ideal lossless; source encoder, namely the entropy encoder may have an excessive codeword length, hence exhibiting a high delay and a high error sensitivity. However, in practice most multimedia source signals are capable of tolerating lossy, rather than lossless delivery to the human eye, ear and other human sensors. The corresponding lossy and preferably low-delay multimedia source codecs however exhibit unequal error sensitivity, which is not the case for Shannon's ideal entropy codec. There are further numerous differences between the Shannonian lessons originally outlined for Gaussian channels and their ramifications for routinely encountered dispersive wireless channels, where typically bursty, rather than random errors are encountered. This paper elaborates on these intriguing lessons in the context of a few turbo-transceiver design examples, using a jointly optimised turbo transceiver capable of providing unequal error protection in the context of MPEG-4 aided wireless video telephony. The transceiver investigated consists of space-time trellis coding (STTC) invoked for the sake of mitigating the effects of fading, trellis coded modulation (TCM) or bit-interleaved coded modulation (BICM) as well as two different-rate nonsystematic convolutional codes (NSC) or recursive systematic convolutional codes (RSC). A single-class protection based benchmarker scheme combining STTC and NSC is used for comparison with the unequal-protection scheme advocated. The video performance of the various schemes is evaluated when communicating over uncorrelated Rayleigh fading channels. It was found that the achievable performance of the proposed scheme is within 0.99 dB of the corresponding capacity of the Rayleigh fading channel.