The importance of the service that you provide to society carries with it an equally vital responsibility. While not all are in a position to directly control the policies and executive level decisions of organisations, you can make a very important contribution through your individual example. This begins with the realisation of the impact that your decisions and actions have on fellow employees, customers, suppliers and eventually the nation. Knowledge, according to Plato, arises in the moment to one who is truly present. Real knowledge, as opposed to information, is not solely based on past experience, but it arises in the moment to suit the very unique need of the present. Thus the requirement for great care and attention. Despite the immense influence of communications systems on our life today, they are and will remain instruments, tools that can be used or abused. The choice is ours. The new expanding world of telecommunications does not call for a new ethic t calls for the application of unchanging principles to the new circumstances. This is how practical philosophy works. I do not have any specific recommendations for improving the quality of telecommunications service. All I can offer is a suggestion that if we remind ourselves of our full responsibilities to our self, families, company and society; if we look afresh with care and attention at the needs of those we are serving and if we test whether the service is being provided without compromising our honour and integrity or that of our company or nation, then I believe that the service you provide will be of the highest quality.