Lately there have been noticeable traces of a consumption pattern change in today's society that catalyzes various trends in the overall approach of commercialisation and distribution of media. This technical paper identifies whether metadata enriched content can be the key to effective target audience engagement and content monetization. The study of this topic will reveal if the implementation of a 2
nd screen mobile application could be a novel solution for the media industry to meet the demands of the hedonic, digitalized trends that are currently affecting media consumption and consumer behaviour. Through theoretical and empirical research this paper studies briefly the principals of metadata, the current changes in media, experiential value of products and the usage of 2
nd screening. The graphs included in this technical paper were composed in cooperation with Living Labs, the research division of iMinds, the world's 4
th best business accelerator, within a three months active testing phase of a 2
nd screen application called Spott designed by Appiness.