http://iet.metastore.ingenta.com
1887

access icon free Using metadata to maximize yield and expand inventory in TV - contextual advertising

Inspec keywords: advertising; telecommunication computing; meta data; digital video broadcasting

Subjects: Database management systems (DBMS); Radio and television broadcasting; Communications computing; Marketing computing

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content/conferences/10.1049/ibc.2016.0007
pub_keyword,iet_inspecKeyword,pub_concept
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