Audiovisual media services comprise a broad range of content and business models and are often subject to content regulation. The users' expectations are based on quality, choice, convenience, and costs. Content and service providers use multiple means of distribution to reach their audiences. Different distribution options are assessed in terms of their technical capabilities and reach, the associated costs for the provider, and the ability to ensure prominence of the content and services. Public Service Media (PSM) organisations have additional requirements consistent with their remit which apply to all distribution options. The market for audiovisual services is evolving to embrace innovative business models, the expansion of the traditional players into other parts of the value chain, consolidation, and increasingly global competition. Wireless delivery of audiovisual services will continue to be important. The EBU cooperates with the mobile industry to ensure that cellular mobile networks, in particular LTE eMBMS, become a viable distribution option for PSM content and services.