Electronic Embedded system based solution for automotive plays a dominant role in the automotive industries. Research work for displaying graphical images or text on wheel rims while the vehicle is running at presented. The very big challenge faced on implementation is without breakage of image and text displaying graphically with high resolution while the wheel rotating with different speed and different timings. This designed system had Memory and it has having the capability to upload Image and text depends upon what we integrated. This designed Device driver able to display virtually any image, including text, graphics, logos, and even digital photos when the wheel is on rotating. An Accurate time and speed of rotation of wheel for timeline is very important for proper display. To face this challenge to calculate their timeline analysis and correlation of speed of rotation to wheel must be done and Human perception timing analysis also should be carried out. All this analysis timing is carryout in this research work to face this challenge. This system design ensure with to maintain on how fast the vehicle is rotating there should be proper display of the Rims of the wheel . Thus design analysis of device driver development is associate with system and also Mechanical design with LED assembly.