An economic analysis on marketing channel conflict
An economic analysis on marketing channel conflict
- Author(s): Zhao Longwen and Long Yan
- DOI: 10.1049/cp.2009.1505
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- Author(s): Zhao Longwen and Long Yan Source: International Technology and Innovation Conference 2009 (ITIC 2009), 2009 page ()
- Conference: International Technology and Innovation Conference 2009 (ITIC 2009)
- DOI: 10.1049/cp.2009.1505
- ISBN: 978 1 84919 139 5
- Location: Xi'an, China
- Conference date: 12-14 Oct. 2009
- Format: PDF
From the perspective of manufacturers, this paper has used the principles of economics, comparatively analyzed the profit of marketing channels' subject between symmetric and asymmetric information; and put forward suggestions on how to construct marketing channel based on the case of symmetric information. (5 pages)
Inspec keywords: market research; econometrics
Subjects: Marketing and sales; Systems theory applications in economics and business; Systems theory applications; Economics
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