The objective of this paper is to present a set of service-dominant BM blueprints designed in collaboration with several stakeholders in eight European cities. The BM blueprints have emerged from stakeholder workshops in these cities. As such, they are catered to the needs and context of the respective cities and aimed at guiding the implementation of C-ITS services for large-scale and sustainable business. However, the blueprints are designed in such a way that they can be adopted in other cities to address similar challenges they have.

Chapter Contents:

• 4.1 Introduction
• 4.2 Business model design using SDBM/R
• 4.3 Workshops for business model design
• 4.4 Service-dominant business model blueprints
• 4.4.1 BM01—comfortable commuting by bike through traffic-light prioritization
• 4.4.2 BM02—optimized driving experience through GLOSA
• 4.4.3 BM03—hassle-free concert experience with mode and trip time advice
• 4.4.4 BM04—green and comfortable commuting to inner city
• 4.4.5 BM05—safe driving experience with in-vehicle warning services
• 4.4.6 BM06—fast and safe emergency vehicles via green priority and emergency vehicle warning
• 4.4.7 BM07—efficient freight delivery in urban areas with parking availability
• 4.4.8 BM08—reliable and efficient public transportation via traffic-information provisioning
• 4.5 Conclusions
• 4.5.1 Strategic positioning in the mobility domain
• 4.5.2 Application of the service-dominant business logic
• 4.5.3 Multiparty business models
• 4.5.4 Nonfinancial costs and benefits
• Acknowledgments
• References

Inspec keywords: mobile computing; intelligent transportation systems; innovation management

Other keywords: European cities; C-ITS services; business-model innovation

Subjects: Mobile, ubiquitous and pervasive computing; Traffic engineering computing