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The evolution towards automated driving–insights from market penetration surveys in Germany

The evolution towards automated driving–insights from market penetration surveys in Germany

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The market penetration surveys have provided important insights into the state-of play concerning vehicle-safety systems in Germany. The surveys have confirmed that some building blocks are widely penetrated or almost ubiquitous in the vehicle fleet (e.g. airbags, ESC), whereas advanced systems (e.g. emergency braking) are at the beginning of penetrating the fleet. The combination of system equipment and socio-demographic/geographic indicators has revealed that the presence of systems on the road (fleet km) is higher than the equipment suggests, because there is already a rational incentive that large equipment is most beneficial for vehicles with high annual mileage. Taken together in a temporal perspective, the surveys point at the growing intelligence of and in the vehicles. One can also recognise the penetration pattern following the innovation cascade where new systems are introduced as options in upper class segments, usually bundled in packages. Over time, innovation seeps through to the volume segments [18]. Vehicle-safety systems are experience goods. Acknowledging that some of the vehicle -safety systems can be interpreted as automation Level 1 s or 2 systems, users can collect valuable experience on how to drive assisted by such systems.

Chapter Contents:

  • 17.1 Introduction
  • 17.2 Research design
  • 17.2.1 Pre-validation of car equipment
  • 17.2.2 Sample and questionnaire design
  • 17.2.3 Add-ons for more insight
  • 17.3 Results
  • 17.3.1 Overview: market penetration of vehicle-safety systems in passenger cars in Germany, 2013–18
  • 17.3.2 Average equipment of cars with vehicle-safety systems
  • 17.3.2.1 Equipment with vehicle-safety systems by vehicle characteristics
  • 17.3.2.2 Equipment of private and company cars with vehicle-safety systems
  • 17.3.2.3 Equipment with vehicle-safety systems by usage patterns
  • 17.3.3 The market penetration of selected vehicle-safety systems in Germany
  • 17.3.3.1 Speed-regulating vehicle-safety systems/driving speed assistance systems
  • 17.3.3.2 Braking systems (longitudinal control)
  • 17.3.3.3 Lane-keeping and lane changing (lateral control)
  • 17.3.3.4 Vehicle-safety systems for special situations (parking/emergency)
  • 17.3.4 The user perspective on vehicle-safety systems
  • 17.4 Conclusions and outlook
  • Acknowledgements
  • References

Inspec keywords: driver information systems

Other keywords: ESC; market penetration surveys; system equipment; vehicle-safety system; automated driving; penetration pattern; airbags; Germany

Subjects: Traffic engineering computing

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