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An overview of the intelligent big data analytics and their technological presence in the modern digital age

An overview of the intelligent big data analytics and their technological presence in the modern digital age

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Big data (BD) refers to the huge volume of data, both structured and unstructured, generated by our society as a large number of people are connected through information technology and the Internet. This is essential and necessary to have technologies capable of monitoring and interpreting this great flow of information that travels through computerized environments. So, companies optimize their solutions and manage to improve the daily lives of the population through the intelligent and efficient processing of these data. This is where the BD and big data analytics (BDA) come into the picture, which together with artificial intelligence (AI) techniques, analyze this large volume of data in realtime and extract information and knowledge. Big data is a process of analyzing and interpreting a large volume of data stored remotely, integrating any data collected on a subject or a company, such as purchase and sale records and even nondigital interaction channels. Big data analytics is a data analysis process with a specific purpose, forming analysis strategies aiming at a large number of data enabling the study of consumer behaviors and expectations, in addition to observing market trends. Artificial intelligence, as its main focus, is the processing of data in order to make the device or technology more intelligent and capable of reproducing human abilities. Therefore, this chapter aims to provide an overview of intelligent BDA, showing its relationship and technological integrations, approaching its success relationship, with a concise bibliographic background, categorizing and synthesizing the potential of both technologies.

Chapter Contents:

  • 1.1 Introduction
  • 1.2 Big data
  • 1.3 Artificial intelligence
  • 1.3.1 Machine learning
  • 1.3.2 Natural language processing
  • 1.3.3 Deep learning
  • 1.4 Big data analytics
  • 1.4.1 Descriptive analysis
  • 1.4.2 Predictive analysis
  • 1.4.3 Prescriptive analysis
  • 1.4.4 Diagnostic analysis
  • 1.5 Discussion
  • 1.6 Trends
  • 1.7 Conclusions
  • References

Inspec keywords: artificial intelligence; data analysis; Big Data; bibliographic systems

Other keywords: intelligent big data analytics; artificial intelligence techniques; technological integrations; intelligent BDA; data analysis process; information technology; modern digital age; intelligent processing; technological presence

Subjects: Bibliographic retrieval systems; Data handling techniques

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