Validation and evaluation

Validation and evaluation

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After overviewing the problems, the requirements, the design, the specifications and respective prototype implementation, it is important to evaluate the impact of this work in the context of advertising and related industries. In this sense, this chapter presents the evaluation and respective validation mechanisms, as well as a discussion regarding this work's contribution in comparison to other approaches.

Chapter Contents:

  • 9.1 Introduction
  • 9.2 Evaluation of the CUCAF
  • 9.2.1 Evaluation of the human enabler
  • What is the end-to-end delay for context requests and notifications?
  • How do these vary when authentication and authorization are introduced?
  • What is the implication of complex user defined policies?
  • Does the number of existing rules affect the system?
  • 9.2.2 Evaluation of the reasoning engine
  • The dataset
  • Limitations
  • Evaluation techniques
  • One-dimension clustering
  • Multi-dimension clustering
  • Popularity
  • Influence
  • Step-by-step processing time
  • 9.2.3 Evaluation of the session management enabler
  • What is the impact of many parallel sessions and sessions with many users?
  • What is the overall system delay and how is it distributed across components?
  • Other considerations
  • 9.3 Validation of functional requirements
  • 9.3.1 The human side of information technology systems
  • 9.3.2 Understanding and predicting human behaviour
  • 9.3.3 Context-aware multimedia management system
  • 9.3.4 Advertising solution
  • 9.4 Validation of non-functional requirements
  • 9.4.1 Usability
  • Advertiser interface
  • Privacy context provider
  • Social context provider
  • Other components
  • 9.4.2 Performance
  • Human enabler
  • Reasoning enabler
  • Session management enabler
  • Advertiser interface
  • 9.4.3 Reliability
  • Human enabler
  • Reasoning enabler
  • Session management enabler
  • Advertiser interface
  • 9.4.4 Supportability
  • 9.5 Validation of user requirements
  • 9.6 Results analysis
  • 9.6.1 Human enabler
  • 9.6.2 Reasoning enabler
  • 9.6.3 Session management enabler

Inspec keywords: next generation networks; advertising; multimedia communication

Other keywords: next generation networks; validation mechanism; evaluation mechanism; user-centric advertising

Subjects: Marketing computing; Multimedia communications; Multimedia

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