With the purpose of improving user-perceived QoE for next generation advertising, it was important to understand the state of the art and what the trends for both telecommunications and Internet worlds were (Simoes & Wahle, 2010). This study revealed that most works were adopting a user-centric strategy combined with some sort of multimedia technology. Using these factors as common determiner, within initial work efforts, simple architectures for personalized, group and community multimedia delivery (Al-Hezmi et al., 2003; Simoes et al., 2009b, 2009c) were prototyped, respectively.

Chapter Contents:

• 10.1 Summary and impact
• 10.2 Limitations
• 10.3 Outlook
• 10.3.1 The CUCAS reengineering
• 10.3.2 The Mobitto approach
• 10.4 Final remarks

Inspec keywords: next generation networks; advertising; multimedia communication

Other keywords: next generation advertising; user-centric strategy; group multimedia delivery; user-perceived QoE; Internet; multimedia technology; community multimedia delivery; user-centric advertising; telecommunications; next generation networks; personalized multimedia delivery

Subjects: Multimedia communications