With the purpose of improving user-perceived QoE for next generation advertising, it was important to understand the state of the art and what the trends for both telecommunications and Internet worlds were (Simoes & Wahle, 2010). This study revealed that most works were adopting a user-centric strategy combined with some sort of multimedia technology. Using these factors as common determiner, within initial work efforts, simple architectures for personalized, group and community multimedia delivery (Al-Hezmi et al., 2003; Simoes et al., 2009b, 2009c) were prototyped, respectively.
Conclusions and future work, Page 1 of 2
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