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Conclusions and future work

Conclusions and future work

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Key Enablers for User-Centric Advertising Across Next Generation Networks — Recommend this title to your library

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With the purpose of improving user-perceived QoE for next generation advertising, it was important to understand the state of the art and what the trends for both telecommunications and Internet worlds were (Simoes & Wahle, 2010). This study revealed that most works were adopting a user-centric strategy combined with some sort of multimedia technology. Using these factors as common determiner, within initial work efforts, simple architectures for personalized, group and community multimedia delivery (Al-Hezmi et al., 2003; Simoes et al., 2009b, 2009c) were prototyped, respectively.

Chapter Contents:

  • 10.1 Summary and impact
  • 10.2 Limitations
  • 10.3 Outlook
  • 10.3.1 The CUCAS reengineering
  • 10.3.2 The Mobitto approach
  • 10.4 Final remarks

Inspec keywords: next generation networks; multimedia communication; advertising

Other keywords: multimedia technology; community multimedia delivery; user-centric strategy; group multimedia delivery; next generation networks; telecommunications; user-centric advertising; user-perceived QoE; personalized multimedia delivery; Internet; next generation advertising

Subjects: Multimedia communications

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