To develop products effectively, you first need to decide what kind of products, and which markets you will sell them into. As a starting point to product development activity, first set out product strategy: the main strategic issues and what you intend to do to satisfy customers.
Product strategy, Page 1 of 2
< Previous page Next page > /docserver/preview/fulltext/books/mt/pbmt028e/PBMT028E_ch7-1.gif /docserver/preview/fulltext/books/mt/pbmt028e/PBMT028E_ch7-2.gif