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Why do people network?

Why do people network?

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One of the points made in the last chapter was: People do business with people. The purpose of building rapport with others is that you will be remembered favourably the next time you meet. Developing business relationships requires time, commitment and effort. You need to be focused and self-disciplined, and have patience. When people like you, they will probably be happy to do business with you it's that simple. Rapport building is about empathy and persuasion.

Inspec keywords: commerce; social sciences

Other keywords: business connections; business relationships; networking; rapport building

Subjects: Social and political issues

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