Your browser does not support JavaScript!
http://iet.metastore.ingenta.com
1887

Additional persuasive influences

Additional persuasive influences

For access to this article, please select a purchase option:

Buy chapter PDF
£10.00
(plus tax if applicable)
Buy Knowledge Pack
10 chapters for £75.00
(plus taxes if applicable)

IET members benefit from discounts to all IET publications and free access to E&T Magazine. If you are an IET member, log in to your account and the discounts will automatically be applied.

Learn more about IET membership 

Recommend Title Publication to library

You must fill out fields marked with: *

Librarian details
Name:*
Email:*
Your details
Name:*
Email:*
Department:*
Why are you recommending this title?
Select reason:
 
 
 
 
 
Demystifying Marketing: a guide to the fundamentals for engineers — Recommend this title to your library

Thank you

Your recommendation has been sent to your librarian.

In many industries (including many kinds of engineering), promotional activity rarely produces actual business. That is not to say that it is useless; its job is to create interest. Turning that interest into an actual order is the job of sales; the work of salespeople is the only part of the marketing process that involves direct, individual, personal contact. So selling, and how it and the customer base are managed, deserve some attention here, bearing in mind too that the people doing the selling may vary: in an engineering consultancy, for instance, it may include members of the professional or management team. Also deserving a mention here is another personal element directly affecting marketing success: the style and effectiveness of customer service.

Inspec keywords: customer services; customer satisfaction; sales management; team working

Other keywords: sales management; management team; marketing process; customer service; sales professional; customer base management; promotional activity; engineering consultancy

Subjects: Marketing and sales

Preview this chapter:
Zoom in
Zoomout

Additional persuasive influences, Page 1 of 2

| /docserver/preview/fulltext/books/mt/pbmt023e/PBMT023E_ch12-1.gif /docserver/preview/fulltext/books/mt/pbmt023e/PBMT023E_ch12-2.gif

Related content

content/books/10.1049/pbmt023e_ch12
pub_keyword,iet_inspecKeyword,pub_concept
6
6
Loading
This is a required field
Please enter a valid email address