The main objective of this research was to understand which factors motivate the HPs in health -information sharing on the social media. In this process, a theory based conceptual framework is proposed based on Social Penetration Theory and Social Exchange Theory after analysis a case study in Bangladesh. The framework can be useful to identify and understand the nature of influences that the sociopsychological factors have on the motivation for health -related information sharing by HPs on social media platforms. The understanding of socio-psychological factors that motivate the HPs for health -information sharing on the social media would ultimately increase the following benefits such as: (1) dissemination of quality health information, (2) the reduction of misinformation on health issues on social media, (3) widen the access to health information, (4) access to more tailored information, (5) more social and emotional supports from the HPs, (6) contribute in more public health surveillance, (7) meeting the socio-psychological needs of the HPs and (8) improved health outcomes using social media platforms.

Chapter Contents:

• 5.1 Introduction
• 5.2 Case study: Good Health app
• 5.3 Literature review
• 5.4 Theoretical perspective
• 5.4.1 Social penetration theory
• 5.4.2 Social exchange theory
• 5.5 Proposing a theory-based conceptual framework
• 5.6 Conclusion
• 5.7 Recommendations
• 5.8 Contribution
• References

Inspec keywords: medical information systems; information management; social networking (online)

Other keywords: social media; Bangladesh; social penetration theory; socio-psychological factors; public health surveillance; health professional perspective; health information dissemination; health information delivery; misinformation reduction; social exchange theory

Subjects: Medical administration; Information networks