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Customers as co-designers

Customers as co-designers

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Published

The authors explain how sports goods manufacturer Adidas Salomon mastered the challenges of mass customisation.

Inspec keywords: supply chain management; product development

Other keywords: innovative variant management; market trends; sports goods manufacturer; new products; Adidas Salomon; mass customisation; international sports shoe industry; co-designers

Subjects: Retailing and distribution computing; Business applications of IT; Design; Production management; Industrial applications of IT; Production engineering computing; Manufacturing and industrial administration

http://iet.metastore.ingenta.com/content/journals/10.1049/me_20030407
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