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Selling uniqueness

Selling uniqueness

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Published

Mass customisation is a way to differentiate your products and charge a premium price by serving your customers better. As such, it is being pursued in some quarters with almost religious fervour. The author explores the faith.

Inspec keywords: industrial control

Other keywords: mass customisation; religious fervour; selling uniqueness

Subjects: Control engineering computing; Production engineering computing; Industrial applications of IT

http://iet.metastore.ingenta.com/content/journals/10.1049/me_19960604
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