Advantages and challenges of a vast server-side video advertising solution
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- Author(s): T. Levy Source: IBC 2016 Conference, 2016 page ()
- Conference: IBC 2016 Conference
- DOI: 10.1049/ibc.2016.0046
- ISBN: 978-1-78561-343-2
- Location: Amsterdam, Netherlands
- Conference date: 8-12 Sept. 2016
- Format: PDF
Video advertising is still one of the leading approaches with which content and service providers can monetize video content. Combine that with the common-sense approach of using open standards and surprisingly you find yourself facing a problem. This paper presents the two main open standards for providing dynamic video advertising are SCTE-130 and IAB VAST. But, SCTE was developed with Service Providers and traditional North American broadcast cable in mind and IAB VAST was developed for web-based advertising. Neither of these advertising standards options is ideal for the entire range of devices. This paper presents a novel VAST server-side solution where a video streaming server acts as a VAST client fronting the client device, and merges the main video and the advertising returned from a VAST server into a single video stream. This solution combines the advantages from both options above and thus allows ad and content providers to address the full set of devices with a single platform to operate.
Inspec keywords: client-server systems; video streaming; advertising; network servers
Subjects: Computer communications; Other computer networks; Video on demand and video servers
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