Video consumption on mobile devices is getting more and more popular. Among others, a significant amount of traffic is TV centric, but generally delivered Over-The-Top. 3GPP is addressing needs to migrate TV services to 3GPP-based distribution systems by enhancing LTE Broadcast, developing new codec and service extensions and providing solutions to fulfil TV centric requirements. This document presents the latest developments in 3GPP standards from an operator's, end device and network manufacturer's point of view.