The move towards end-to-end IP between media producers and audiences will make new broadcasting systems vastly more agnostic to data formats and to diverse sets of consumption and production devices. In this world, object-based media becomes increasingly important; delivering efficiencies in the production chain, enabling the creation of new experiences that will continue to engage the audience and giving us the ability to adapt our media to new platforms, services and devices. This paper describes a series of practical case studies of our work in object-based user experiences since 2014. These projects encompass speech audio, on-line news and enhanced drama. In each case, we are working with production teams to develop systems, tools and algorithms for an object-based world: these technologies and techniques enable its creation (often using traditional linear media assets) and post-production; transforming user experience for audiences and production.