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Demystifying Marketing: a guide to the fundamentals for engineers

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Author(s): Patrick Forsyth 1
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Publication Year: 2007

A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.

Inspec keywords: marketing; strategic planning; business communication

Other keywords: marketing communications; marketing fundamentals; marketing planning; strategic planning

Subjects: Planning; Marketing and sales

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