How can a company decide where to concentrate its expertise? Why are some companies better at exploiting their strengths than others? Is there a link between the range of a company's activities and its success and profitability? These are just some of the questions at the heart of a make or buy strategy for manufacturing business. Most companies will face issues such as these at some time or other, and in resolving them will determine the future shape of the business - for better or worse. Based on original research and case experience, this book presents a structured approach to making these important decisions. By drawing on the collective knowledge of people in the company, a make or buy strategy can be developed which focuses manufacturing capability on the factors critical to business success.
Inspec keywords: manufacturing industries; research and development management; manufacturing systems; product development; technology management; performance evaluation; strategic planning
Other keywords: industrial research fellow; make or buy issues; Royal Academy of Engineering; research and application project; industrial life; performance measurement; manufacturing industry; Lucas Industries; manufacturing performance; Manufacturing Engineering Group; new product introduction; management of technology; international manufacturing; manufacturing strategy; manufacturing business; University of Cambridge; manufacturing activity
Subjects: Manufacturing industries; Planning; Organisational aspects; Manufacturing systems; Design; Research and development
- Book DOI: 10.1049/PBME101E
- Chapter DOI: 10.1049/PBME101E
- ISBN : 9780852968635
- e-ISBN: 9781849194198
- Page count: 144
- Format: PDF
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Front Matter
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1 Introduction
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p.
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The contents of this book are based on the results of research, application and development carried out in collaboration between university and industry. The idea was to provide a soundly based practical approach that would enable people in manufacturing businesses to develop a make or buy strategy tailored to the requirements of their own company. The intention from the start of the project was to produce a book giving a fuller account of the issues involved in make or buy considerations, including other contributions to the subject from the perspectives of manufacturing engineering, economics, accounting and other relevant disciplines. However, most importantly, the book should contain a practical guide to devising your own make or buy strategy, which could be applied by managers facing these issues for real in their own company. This book is the result of that intention and the author hopes that it enables teams of people in manufacturing industry to work together in understanding and exploiting the possibilities that face them in a competitive world.
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2 Make or buy in the manufacturing business context
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Make or buy issues sit firmly at the centre of the manufacturing strategy of a company. Although the ideas of business strategy have been developed, discussed and applied by academics and practitioners over many years, the concepts of manufacturing strategy are comparatively recent. The history and content of manufacturing strategy will be examined in more detail, but first we need to see how it fits into overall business strategy.
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3 Make or buy - the factors in a strategic review
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There are four main phases to the strategic review of manufacturing operations that is the basis of the formulation of a new make or buy strategy: phase 1: initial business appraisal; phase 2: internal and external analysis; phase 3: generation and evaluation of strategic options; and phase 4: choosing the optimal strategy. The review is a team based activity, with the project team reporting directly to senior management. Individuals are selected to take part in the team on a combination of personal skills and knowledge of the business. More details of the team establishment and project setup are given in Chapter 5.
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4 Developing a make or buy strategy - guide to a practical approach
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The factors described in Chapter 3 can all be integrated into a systematic review of the make or buy requirements for a manufacturing business. The main stages of initial business appraisal, internal and external analysis, the generation and evaluation of options and the choice of an optimal strategy, have all been outlined. In order to assist a project team to work through these systematically, a more detailed breakdown is required. Each step will be introduced with a flow diagram to show the principal activities within it, and then described in working detail, with its objective, the approach to follow, and hints and tips from practical experience.
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5 Implementing and maintaining the strategy
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The chapter discusses the phased approach to the strategic review, which is the basis of the formulation of a new make or buy strategy. The importance of the phases is that they provide the means to divide the work into managed stages, with review points at the end of each stage. These reviews, conducted as a project, will usually take the form of a management workshop, at which findings and proposals are presented. This provides the opportunity to achieve management validation of the data and reasoning, and most importantly, ownership of the conclusions and actions, with commitments to move on to the next stage.
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6 Practical experience from past cases
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The approach to developing a make or buy strategy described in this book has been used in many different businesses. It has been found to work effectively under varying conditions and with varying degrees of expert guidance.
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7 Useful tools and techniques for the project team
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There are many aspects of the work of the project team devising the new make or buy strategy that will require considerable thought and analysis. It has been found helpful for the team to have a range of analytical tools and techniques at its disposal. These can assist in sharpening the issues for discussion, present data and information in a way which facilitates decision making or simply act as vehicles whereby the team can work together and share conclusions. A range of these techniques will be described, although this list is by no means exclusive and there may be many more which are equally appropriate and useful.
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8 Where to go from here
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It is an unfortunate fact of life that most companies seem only to address fundamental issues such as make or buy strategy when facing an imminent crisis. It appears that many management teams make the assumption that their business will survive and possibly even thrive without any major interventions. The difficulty with this position is that deterioration in the business situation is often imperceptable, and the loss of market share, slippage compared with competitors or detachment from actual customer requirements may only be realised too late. The analogy of the frog sitting happily in a pan of water, being slowly heated up until it is boiled alive, springs to mind. The grin on its face seems strangely at odds with the circumstances to the outside observer! How much better to anticipate changing circumstances, by maintaining an ongoing assessment of a company's match to its environment. The make or buy strategy formulation, together with the maintenance of the strategy is one way to do this. You can start by asking a few simple questions of your current practice.
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Back Matter
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