The public acceptability of road pricing—a US case study
For communities struggling to implement congestion pricing, the Minnesota, London and Stockholm case studies provide hope, and a number of lessons to potentially inform their outreach and education efforts. Perhaps, the most powerful of all these lessons is that citizens are much more likely to embrace pricing after they have a chance to actually observe it, whether it be by touring a facility in another area, viewing a well-crafted video or other type of visual, or seeing a pilot project that is implemented in their community. For transportation and political leaders, this lesson has important implications. For instance, it suggests that if they take a political risk and implement an effective and efficient HOT lane project on a demonstration basis, they can have confidence that public skepticism likely will dissipate after residents can see and experience a well-implemented HOT lane in operation. .
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