Optimising use – using incentives to address traffic congestion
Both road pricing and rush-hour avoidance projects have the potential to be successful congestion reduction strategies. Making use of economic incentives can be a fruitful behavioural intervention approach to change existing travel routines of frequent car users. The financial rewarding and charging schemes provide a persuasive external impetus that makes travellers rethink their existing habits. They provide the necessary window of opportunity for travellers to alter existing behavioural routines and make them change their car use during peak hours.
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