Gamification and sustainable mobility: challenges and opportunities in a changing transportation landscape
Motivating people to change their mobility behavior toward more sustainable ways to travel is one of the major challenges in transportation. Nowadays, with information communication and technology solutions and especially the smartphones, it is possible to deliver accurate mobility-related information to users to make smart travel decisions with the aim to reduce congestion and air pollution or improve safety. However, delivering mobility-related information is necessary, but not sufficient condition for initiating behavioral change. The last can only be achieved, if the communicated information targets to influence the attitudes, and motivators of road users. But, how we can persuade users to change their behavior? This chapter will attempt to shed light to the drivers for success of gamified applications dedicated to mobility. Gamification as a tool to trigger behavioral change is analyzed and critically discussed. Recent applications are reviewed with emphasis on their effects to traffic operations, urban mobility, and environmental conditions in cities. Finally, the opportunities stemming from the advances in technology and communications and the potential of gamified mobility solutions for engaging citizens in sustainable mobility are discussed.