This chapter aims to give a flavour of the key activities and decision-making processes involved in some of the new ventures. In such a brief contribution it will not be possible to cover all aspects from conception through launch to service operation, so we will focus on some of the commercial aspects for one particular new service, multimedia. The issues we will touch upon will be the ones which are felt to be the most important; therefore this text to some extent gives a personal view based on experience in the commercial aspects of the business.

Inspec keywords: multimedia communication; satellite communication

Other keywords: multimedia; service operation; ventures; satellite communications business; decision-making processes

Subjects: Satellite communication systems