Writing and Presenting the Proposal

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Writing and Presenting the Proposal

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Author(s): John M. Smith
Source: Troubled IT Projects: prevention and turnaround,2001
Publication date January 2001

Proposals must be focused on the potential buyer and on how solution will help them to meet their business challenges. The focus must not be on the vendor and his superior capabilities. The proposal should be to convince the buyer.

Inspec keywords: buyer's guides; business data processing

Other keywords: vendor capability; vendor proposal; potential buyer; business challenge

Subjects: Business and administrative computing

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