Two approaches are essential to everything in business communication: (1) that you recognize the inherent problems that exist and make communication less certain (and do not assume the process is straightforward); (2) that you recognize also that your communication needs actively to aim to get over (or at least minimize) these problems and act accordingly. Unless this is accommodated, adding the further techniques involved in any particular form of communication is going to allow effectiveness to be diluted.

Inspec keywords: business communication

Other keywords: inherent problems; communication needs; business communication

Subjects: Information management