Marketing communications: the role and workings of different methods

Author(s): Patrick Forsyth
DOI: 10.1049/PBMT023E_ch11

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Author(s): Patrick Forsyth

Source: Demystifying Marketing: a guide to the fundamentals for engineers,2007

Publication date January 2007

The following topics are included in this chapter: promotional strategy; the buying process; press and public relations; advertising; direct-mail promotion; sales promotion; merchandising and display; electronic promotion; and promotional budget.

Inspec keywords: promotion (marketing); electronic commerce; strategic planning; advertising

Other keywords: promotional strategy; marketing communications; merchandising and; sales promotion; electronic promotion; press relations; advertising; public relations; promotional budget; direct mail promotion; buying process

Subjects: Marketing computing

Book DOI: 10.1049/PBMT023E
Chapter DOI: 10.1049/PBMT023E_ch11
ISBN: 9780863418068
e-ISBN: 9780863417061

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Marketing communications: the role and workings of different methods

Marketing communications: the role and workings of different methods

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