The aim of a trade mark is to encourage purchasers to buy your company's product or your company's service by using the mark when they place an order It follows that trade marks should be easy to remember and sufficiently different from marks used by competitors to avoid confusion. Trade marks are most important for consumer goods or services supplied to the public, but they can also be used for high-technology products or in heavy engineering. This chapter describes briefly the principles and. it is hoped, the benefits of good trade marks for engineering businesses. In the UK. trade marks need not be registered, but there are many advantages in having a registration, so this chapter considers first the requirements of registrability. The principles are sensible ones, so they should be used when selecting a trade mark even if there is no plan to register it.

Inspec keywords: trademarks

Other keywords: registrable trademarks; consumer goods; consumer services; engineering business; high technology products

Subjects: Legal aspects