Businesses usually require significant equity capital, particularly if they are funding product development or marketing programs or if they are expanding rapidly. Firms in the venture capital business, wealthy individuals, and indeed stock exchanges, can be appropriate sources of such funding. Before seeking to raise equity capital from such sources, it is appropriate to look at other means of building up the equity base of the business.

Inspec keywords: venture capital; product development; financial management

Other keywords: funding; marketing programs; product development; venture capital business; business equity capital

Subjects: Financial management