This chapter presents strategic business design. In the business environment, the initial business design approach may be top down. A business that has a clear role in the marketplace and which will be around for some time is required. The top down approach is concerned very much with undertaking an industry analysis, at least in sufficient depth to be able to see the main factors involved in building a successful business, and seeing how the venture will fit within that industry as it evolves.

Inspec keywords: market research; strategic planning; venture capital

Other keywords: industrial analysis; business environment; industrial venture; strategic business design approach

Subjects: Planning