This book is motivated by a desire to communicate the essentials of business strategy, with financial and related topics, to technical professionals. Specifically, the intended audience comprises engineers and other technical specialists of various disciplines who are: contemplating starting their own business; interested in undertaking a management buyout or buy-in in the context of an existing business; finding that their role merits the description of 'corporate entrepreneur', leading a new business unit forward and exposed to many of the challenges of the entrepreneurial venture but without the direct risk and upside associated with owning the venture; finding that they are increasingly working in teams comprising executives from a number of functional areas; interested in becoming more familiar with the commercial aspects of the organisation with which they are associated. Engineers are usually well placed to understand business issues. Their education and professional training emphasise a strong quantitative approach, based largely on the adage that if one cannot quantify an issue then it is not fully understood. Much of the required skill set for business also includes the ability to deal with quantitative issues, primarily those relating to finance.

Inspec keywords: professional aspects; management

Other keywords: financial related topics; professional training; management buyout; entrepreneurial venture; management buy in; technical professional; corporate entrepreneur; business strategy; business issues

Subjects: Management issues